Why Permanent Life Insurance May Not Be Your Best Choice

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First published on February 24, 2025

3 minute read

✎ Updated By Vitalii Starov on September 24, 2026

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Life insurance is an important part of financial planning, but choosing which type to get will depend on several factors. For example, many Canadians look into permanent (aka whole) life insurance for its lifelong coverage and cash value, but the high costs and complexity can make it less appealing than other options.

Is permanent life insurance the right choice for you? Keep reading to explore who benefits from permanent life insurance, its potential downsides, alternative options, and real-life case studies to help you decide.

Our MyChoice team reviewed the federal life-insurance guide, FSRA’s life-policy guide, CRA’s guide to capital property at death, and CISRO’s life-insurance replacement guidance. This guide compares permanent designs and their trade-offs and explains what to check before surrendering a policy.

Is Permanent Life Insurance A Bad Choice?

This really depends on your situation. Permanent life insurance is best suited for those who need lifelong coverage and want to build cash value as part of their long-term financial strategy, such as adding a return of premium to their policy.

Do a full cash flow analysis before making decisions. Don’t rely on an age-based rule, as insurance is a highly personal choice.

First, Identify The Permanent Product

DesignCore structureWhat to verify
Whole lifeProvides lifetime
protection with
contractual
guarantees;
participating products
may pay dividends.
Consider the length of
premium payment,
guarantees such as
death benefit and cash
value, dividend
scales, and
non-forfeiture
options.
Universal lifeUniversal life
combines lifetime
insurance with an
investment account and
policy charges.
Verify the
cost-of-insurance
basis, deposit limits,
investment options,
charges and stress
tests for higher costs
or lower returns.
Simplified or
guaranteed issue
This underwriting
route may be attached
to term or permanent
coverage.
Verify health
questions, amount,
premium, graded
benefit, exclusions
and early-policy claim
rules.

Read More: Compare Whole Life and Universal Life Insurance

Who Is Permanent Life Insurance For?

Who Should Consider Permanent Life Insurance
Possible lifelong needEvidence to quantifyOther resources to compare
Support for a
dependant who may need
lifelong care
Key considerations
include a care plan,
resources for
survivors, trust
rules, benefit rules
and timing.
Compare savings,
trusts, public
benefits, family
support and a mix of
term and permanent
coverage.
Final expenses or
a fixed legacy
Current local costs,
desired amount and
estate liquidity
requirements.
Compare dedicated
savings, existing
insurance and a
smaller permanent
amount.
Tax or estate liquidityAnticipated final tax,
debts, probate
expenses, asset
ownership and rollover
choices.
Compare liquid
investments,
borrowing, asset
sales, a spousal
rollover and legal
planning.
Business succession
or equalization
Quantify the
agreement, valuation,
ownership, tax
treatment and funding
date.
Compare business
assets, financing,
buy-sell funding and
other insurance
structures.
Charitable giftDiscuss the gift
objective, policy
ownership and tax
advice.
A current gift,
securities,
donor-advised fund or
an estate gift.

Canada does not impose one general inheritance or estate tax. The deceased may owe taxes because they are deemed to have disposed of their capital property just before death. There may be exceptions or rollovers, but an individual may still realize capital gains on their final return.

This is separate from the proceeds of a permanent life insurance policy being paid to a named beneficiary.

Probate or estate-administration charges vary by province or territory.

What Are The Downsides Of Permanent Life Insurance?

High Premium Costs

Permanent policies have higher premiums than initial term policies for the same death benefit. You might find yourself underinsured, stuck in expensive debt, unable to build an emergency fund or forced to give up your policy because of a cash-flow squeeze.

Early Surrender And Limited Liquidity

Withdrawals, surrenders and loans against policies can reduce policy values. Also, in the early years of a policy, the cash value available on surrender can be much less than premiums paid. A withdrawal, surrender or policy loan may have tax consequences. Always ask your insurer for your policy’s adjusted cost basis, projected policy gain, applicable loan rate and the death benefit that would result before getting money from your policy.

Read More: See How Cash Value and Surrender Value Work

Complex Guarantees And Illustrations

Ask for downside scenarios. A whole-life illustration can show guaranteed values alongside non-guaranteed dividends, while a universal-life illustration relies on assumptions about returns, charges, and funding.

Ask for illustrations with lower investment returns or dividend rates, and determine the premium needed to keep the policy in force under each scenario.

Keep in mind that an illustration looking strong today does not make every future value a promise.

Opportunity Cost

Opportunity cost: Compare identical cash flows invested in all potential locations – paying off debt, emergency fund, TFSA or RRSP contributions where eligible, non-registered investing and permanent insurance. Factor in taxes, fees, risk, liquidity, and insurance value.

Read More: Review Whole Life Insurance as an Investment

Limited Flexibility

Before buying permanent insurance, it’s important to know which policy provisions can be changed, who controls changes, and which provisions are irreversible.

Some policies offer flexible premium deposits, variable death-benefit options, a paid-up insurance option or non-forfeiture options; some don’t.

Flexibility is not always a good thing. A universal policy with lower funding or poor investment performance, for example, can mean bigger deposits down the road.

What Are The Alternatives?

  • Use term insurance for a temporary need, then save or invest separately with a realistic contribution plan instead of assuming every premium difference will be invested.
  • Buy a smaller permanent layer for a lifelong need, then add term insurance for the larger temporary shortfall.
  • Lower the permanent face amount, change the premium-payment period or compare a no-cash-value permanent design when the contract and need support it.
  • Pay a modest final expense from savings or other estate assets when the timing, liquidity and risk work for you.

Read More: Compare Keeping Permanent Life Insurance With Cashing It Out

With over 7 years in the insurance industry, Matt focuses on home and life insurance, offering sharp analysis and insights on underwriting trends, coverage structures, and how market changes impact consumers.

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