Matthew Roberts

Home Insurance Writer

Experience

Beginning his professional journey in 2013 as a Digital Performance Analyst for iProspect in Melbourne, Matt transitioned to Omnicom Media Group where he progressed to SEO Director for Canada. His leadership led to substantial departmental revenue growth.

Matt possesses comprehensive digital marketing expertise, including SEO, strategic marketing planning, content marketing, customer acquisition, web/app analytics, marketing automation, funnel marketing, brand and product marketing. Known for his innovative problem-solving, he excels at developing creative solutions for user acquisition in diverse environments.

With extensive multi-industry experience, Matt has contributed to sectors such as Ecommerce, Financial Services, CPG, Auto, and QSR, working with high-profile clients like McDonald’s, Unilever, Apple, Volkswagen, and Sun Life Financial, among others.

Expertise
  • Home Insurance
  • Life Insurance
Education
  • Bachelor of Commerce – Deakin University
Featured in
  • The Globe and Mail
  • Global News
  • Daily Hive

Matthew's Recent Articles​

July 2, 2025
Home insurance claims can be denied if your house is poorly maintained. Click through to learn what steps you can take with our home maintenance checklist.
June 27, 2025
Participating life insurance policies are more than just protection for your loved ones. Learn the role of par policies in financial planning.
June 25, 2025
Boosting your home value can be done in many ways, some of which can lower your premiums. Click through for 10 ways to increase your home’s value in Canada.