Beginning his professional journey in 2013 as a Digital Performance Analyst for iProspect in Melbourne, Matt transitioned to Omnicom Media Group where he progressed to SEO Director for Canada. His leadership led to substantial departmental revenue growth.
Matt possesses comprehensive digital marketing expertise, including SEO, strategic marketing planning, content marketing, customer acquisition, web/app analytics, marketing automation, funnel marketing, brand and product marketing. Known for his innovative problem-solving, he excels at developing creative solutions for user acquisition in diverse environments.
With extensive multi-industry experience, Matt has contributed to sectors such as Ecommerce, Financial Services, CPG, Auto, and QSR, working with high-profile clients like McDonald’s, Unilever, Apple, Volkswagen, and Sun Life Financial, among others.