Life Insurance Strategies for High Net Worth Canadians

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Updated on July 04, 2025

4 minute read

For high net worth (HNW) Canadians, life insurance isn’t just about providing security for their loved ones. It’s also a financial planning tool that can enhance wealth and ensure legacies are correctly executed. With the right strategies, a policy can help business owners, professionals, and other HNW individuals find opportunities for investment, philanthropy, and estate planning.

How can you use life insurance to further your financial goals? What specific strategies do high net worth individuals use? Read on to learn how to leverage life insurance for better financial planning and how to choose the right life insurance policy.

Life Insurance Wealth Strategies At a Glance

  • Many permanent life insurance policies have features that allow them to be used for purposes beyond life insurance, such as asset growth or retirement planning.
  • About 6 % of individual Canadians have a net worth of at least $1 million CAD, underscoring that a meaningful share of the population already qualifies as high net worth and could benefit from the advanced life insurance strategies described below.
  • Life insurance policies can be utilized as an investment asset within a holding company or trust.
  • If you intend to use life insurance as a financial tool, make sure to structure it in a tax-efficient way so you can maximize benefits while reducing risk.

Advanced Life Insurance Strategies for High Net Worth Individuals

When used strategically, life insurance can be a powerful tool beyond basic protection. Let’s explore how you can use a policy to optimize your tax outcomes and enhance estate plans:

1. Life Insurance as a Leveraged Investment Inside a Holding Company

A permanent life insurance policy held within a holding company offers asset growth and enhanced estate planning benefits. The cash value within the policy grows tax-deferred, often with significantly more stability than equities or mutual funds. This strategy is gaining popularity with business owners who have surplus corporate capital and are looking for long-term, tax-advantaged investments.

But how does this work for the holding company? It acts as a form of collateral, allowing the company to borrow against its cash value, providing a source of liquid capital for investment or business expenses. Upon death, the death benefit pays off the loan, and the excess proceeds are credited to the Capital Dividend Account (CDA), allowing the remaining corporate assets to flow to shareholders tax-free.

2. Philanthropic Leveraging: Donation of Policy Collateral, Not Proceeds

Many HNW individuals want to donate to a charity using their life insurance policy’s death benefit. However, there is a way to do this while the policyholder is still alive. Instead of naming a charity as the primary beneficiary of the policy, it’s possible to take out a loan against the policy’s death benefit and donate the value of that loan to the charity instead.

This advanced philanthropic strategy enables HNW individuals to retain ownership and control of their life insurance policy while benefiting from current-year donation credits, which can significantly reduce their tax liability. This is very useful for people who want to offset large tax events through charity while still growing the policy’s cash value.

3. Using Life Insurance to Equalize Spousal RRSP/TFSA Disparities

In many high-income households, wealth accumulation is not evenly distributed between spouses. One partner may have a generous pension, significant Registered Retirement Savings Plans (RRSPs), or a high-income career, while the other has less accumulated wealth. This imbalance can lead to perceived or actual inequity during retirement and estate transfer.

A life insurance policy on the higher-wealth spouse, with the other spouse as beneficiary, helps rebalance these differences. It ensures that upon death, the lower-asset spouse receives a tax-free benefit to offset any disparity in registered account values. Policies can be structured so that premiums are funded by the higher-income spouse while still directing benefits to the other.

4. Personal Pension Replacement Using Participating Life Insurance

For incorporated professionals like consultants and lawyers, participating whole life insurance provides a valuable retirement planning option, especially if their RRSP contributions have been maxed out. Unlike RRSPs, which are taxable upon withdrawal, cash values within a participating policy grow tax-deferred and can be accessed via policy loans or withdrawals in retirement, often without triggering immediate tax.

Participating life insurance policies pay annual dividends, which can be used to purchase additional coverage, grow the cash value, or reduce premiums. This compounds over time, mimicking the structure of a defined benefit pension plan. Because the policy grows even after the funds are accessed, it can provide both retirement income and a legacy for heirs or charities.

Smart Life Insurance Strategies for Wealthy Canadians

How to Choose the Right Policy

What kind of life insurance policy should you choose for your financial goals and estate plan? Here’s a table with some common use cases and the best life insurance policy option for that scenario:

Use CaseBest OptionExplanation
Estate Tax FundingWhole LifeProvides a guaranteed death benefit
and stable long-term growth. Ideal
for covering capital gains taxes at death.
Investment LeverageUniversal LifeOffers flexible investment options within
the policy. Can be customized to align
with business goals.
Income ReplacementTerm LifeCost-effective for short- to medium-
term needs, such as mortgage or
education funding.
Pension AlternativeParticipating
Whole Life
Builds cash value steadily and allows
tax-efficient borrowing during retirement.
Wealth Transfer to
Children/Grandchildren
Whole LifeCan be gifted or cascaded tax-free to
next generations, supporting long-term
legacy planning.

Policy Structuring Considerations

Using a life insurance policy for financial planning means that you need to structure it correctly to achieve the desired end goal. The ownership structure of a policy can significantly impact tax efficiency, creditor protection, and policy flexibility.

Ideal when personal coverage or income replacement is the goal. Allows direct control but no corporate tax advantages.

Useful for business owners. Premiums are not deductible, but the death benefit can be credited to the Capital Dividend Account (CDA).

Often used in family or charitable planning. Adds complexity but offers control over how proceeds are distributed.

Tax Treatment Summary Table

Here’s how the different components of a life insurance policy are treated tax-wise:

ComponentTax Treatment in Canada
Death BenefitTax-free to primary or contingent
beneficiary, if structured correctly.
Cash Surrender
Value (CSV)
Growth inside policy is tax-sheltered.
Withdrawals may trigger tax.
Policy LoanNot taxable unless policy is surrendered.
Interest may be deductible in
corporate-owned policies.
Adjusted Cost
Basis (ACB)
ACB affects the taxable portion of
withdrawals or policy disposition.
Lower ACB can trigger higher tax
on disposition.
Transfers Between
Policyholders
Transfers between individuals or
entities may trigger tax depending
on fair market value and ACB.
CDA Credit
(Corporation Owned)
Death benefit minus ACB credited
to CDA for tax-free dividend distribution.
Gifted PoliciesMay have tax consequences based
on fair market value and ACB at the
time of gift.

Key Advice from MyChoice

  • Every life insurance policy for HNW Canadians should start with a tax and estate strategy first, before finding an insurance product that aligns with their goals.
  • Advanced insurance strategies require advanced planning. Consult a tax specialist and your insurance provider to ensure your plan is executed correctly.
  • Not every insurance provider will carry the product that you require. Use MyChoice’s online life insurance comparison tool to compare quotes and policies between insurers.

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