Matthew Roberts

COO, MyChoice

Experience

Matt has spent the past 7 years immersed in the insurance ecosystem, developing deep expertise across home and life insurance, underwriting patterns, product structure, and the evolving regulatory landscape in Canada. He has collaborated with leading insurance brands across the country.

As a senior leader at MyChoice, Matt works closely with insurers, brokers, and data partners to help streamline broker workflows and improve underwriting efficiency. Matt was also a key contributor to MyChoice’s participation in the Google for Startups AI Accelerator, collaborating with Google’s AI and cloud teams to build future-state solutions for the insurance industry.

Matt is a regular contributor to insurance thought leadership and has been featured in Canadian Underwriter, Insurance Business Magazine, and Canadian media outlets such as The Globe and Mail, Global News, and Daily Hive for his insights on property risk, rate trends, and life insurance planning.

Expertise
  • Home Insurance
  • Life Insurance
Education
  • Bachelor of Commerce – Deakin University
Featured in
  • The Globe and Mail
  • Global News
  • Daily Hive

Matthew's Recent Articles​

August 14, 2023
Who needs life insurance in Canada? Explore benefits, drawbacks, and when it’s worth buying or skipping coverage.
August 9, 2023
Learn why life insurance matters, who needs it, and how it protects your family, covers debts, and supports long-term financial security.
August 3, 2023
Learn how whole life insurance works as an investment, including cash value, benefits, and key drawbacks.