Matthew Roberts

COO, MyChoice

Experience

Matt has spent the past 7 years immersed in the insurance ecosystem, developing deep expertise across home and life insurance, underwriting patterns, product structure, and the evolving regulatory landscape in Canada. He has collaborated with leading insurance brands across the country.

As a senior leader at MyChoice, Matt works closely with insurers, brokers, and data partners to help streamline broker workflows and improve underwriting efficiency. Matt was also a key contributor to MyChoice’s participation in the Google for Startups AI Accelerator, collaborating with Google’s AI and cloud teams to build future-state solutions for the insurance industry.

Matt is a regular contributor to insurance thought leadership and has been featured in Canadian Underwriter, Insurance Business Magazine, and Canadian media outlets such as The Globe and Mail, Global News, and Daily Hive for his insights on property risk, rate trends, and life insurance planning.

Expertise
  • Home Insurance
  • Life Insurance
Education
  • Bachelor of Commerce – Deakin University
Featured in
  • The Globe and Mail
  • Global News
  • Daily Hive

Matthew's Recent Articles​

November 26, 2025
Rising household debt, high housing costs, and slower asset growth are leaving many families significantly underinsured across the country. Read on to learn more.
November 14, 2025
Learn why flood-proofing your home is essential in Canada and discover practical steps to protect your property from costly flood damage.
November 12, 2025
Learn the key differences between life insurance and health insurance in Canada, how they work together, and when you may need both types of coverage.