Each article goes through multiple stages of review before being published.
Our writers use a combination of:
Public statistics and open datasets
Government and regulatory sources (i.e. FSRA)
Industry-specific research from insurance publications
Academic and public research
MyChoice proprietary quote data to analyze trends and insurance pricing
Real-world consumer scenarios
We aim to explain how insurance works in practice, not just in theory.
All our content must follow these principles:
Claims must be supported by reliable sources or verifiable insurance rules.
Readers should leave the article knowing what action to take next.
We do not endorse specific insurers or products in our educational content.
Before publication, our content is reviewed by our team of licensed insurance experts and brokers for:
Factual correctness
Regulatory accuracy
Consistency with underwriting rules
Consumer impact and clarity
When topics involve specialized situations (i.e. high-risk drivers), additional subject-matter expertise is used to validate edge cases and exceptions. If an explanation would not hold up in a real application or claim scenario, it is revised or removed.
MyChoice.ca is an insurance comparison platform. However:
Our educational content is written independently from commercial partnerships
Insurers cannot edit or approve our articles
Compensation does not influence rankings or explanations within our content
Our recommendations are based on coverage suitability, not commissions
Our priority is helping users understand their options, even if that means they choose not to purchase an insurance policy.
To explain how insurance works in practice, we rely on several types of data:
