Matthew Roberts

COO, MyChoice

Experience

Matt has spent the past 7 years immersed in the insurance ecosystem, developing deep expertise across home and life insurance, underwriting patterns, product structure, and the evolving regulatory landscape in Canada. He has collaborated with leading insurance brands across the country.

As a senior leader at MyChoice, Matt works closely with insurers, brokers, and data partners to help streamline broker workflows and improve underwriting efficiency. Matt was also a key contributor to MyChoice’s participation in the Google for Startups AI Accelerator, collaborating with Google’s AI and cloud teams to build future-state solutions for the insurance industry.

Matt is a regular contributor to insurance thought leadership and has been featured in Canadian Underwriter, Insurance Business Magazine, and Canadian media outlets such as The Globe and Mail, Global News, and Daily Hive for his insights on property risk, rate trends, and life insurance planning.

Expertise
  • Home Insurance
  • Life Insurance
Education
  • Bachelor of Commerce – Deakin University
Featured in
  • The Globe and Mail
  • Global News
  • Daily Hive

Matthew's Recent Articles​

September 26, 2025
What is dwelling coverage, and what part does it play in your home insurance policy? Learn more about this part of your home insurance.
September 19, 2025
Learn the differences between level and decreasing term life insurance, including coverage amounts, costs, and which policy may suit you better.
September 17, 2025
Learn how space heaters affect home insurance, why insurers view them as a fire risk, and how they may impact your premiums and coverage.